CRM & Sales
Every inquiry captured, scored and worked in order
Website enquiries, contacts, deduplication, explainable priority scoring and a pipeline that mirrors how pools are actually sold — from first contact to signed contract.
The problem
High-value pool enquiries arrive through many doors — website forms, phone notes, referrals — and the hottest ones go cold while spreadsheets get reconciled. Generic CRMs don't know what a site visit, a rock clause or a heating upgrade means.
Built for
How it works
Capture
Website form submissions and manually logged inquiries land as contacts and leads with duplicate warnings — never silent merges.
Prioritize
A deterministic score you can read line-by-line ranks the queue: fit, urgency, engagement and service-area match, with every reason shown.
Work the queue
Assignment, tasks, appointments and follow-up dates keep each lead owned; stage changes are recorded to an activity history.
Close
Won/lost requires a reason, so your pipeline teaches you something every month.
What's inside
Lead capture & dedup
DeterministicExplainable scoring
DeterministicPipeline & stages
DeterministicAI sales suggestions
AI-assisted · human reviewTasks & appointments
DeterministicAssignment control
Human approvalTeams see one ordered queue instead of scattered inboxes, and every score can be defended in a sales meeting — designed to reduce missed follow-ups without promising specific results.
See it on your own workflow
A walkthrough of the parts that match how your team sells, builds and services pools. No payment details, no commitment.